Graphic Designer
Client:UGG
To foster boundless self-expression with the next iteration of Feel House, UGG invited 37 influencers and VIPs to the Villa Royale in Palm Springs during Coachella for a weekend of fashion and music. The weekend kicked off with launch party, followed by four days of programming that highlighted The Aww Yeah shoe and unveiling an exclusive collaboration with KidSuper.
The pool area of the hotel was transformed with KidSuper graphics, amorphous seating, and elements that mimicked the visual language of The Aww Yeah. The sounds of DJ Jadaboo filled the space, as guests enjoyed signature event cocktails by the bar. Additional programming included the expresssion wall (consistent with Feel House Brooklyn), aura photobooth, customization station headed by tattoo artist Jordan Hart and more.
Off the heels of the successful Brooklyn iteration, Nick injected KidSuper’s illustrative brand motifs into the existing world of Feel House making a perfect marraige visual languages for the sunny setting of Palm Springs. Designing and developing all graphics across print and digital Nick produced assets including custom Feel House logos, digital invites, wall/mirror vinyls, museum style plinth text, signage and more.