Client:
To bring their AW22 campaign strategy “Feels Like UGG” to life, UGG transformed the blank space of 25 Kent in Williamsburg, Brooklyn into a VIP and retail experience that provided a multisensory community space making self-expression comfortable for all.
Sean Bennet, Quiana Parks, and Tierra Whack took to the stage to provide music entertainment - keeping the energy up throughout the entire night. Programming of the experience included boot customization by JONBOY, an interactive wall where guests were able write messages on, curated displays of art, a mediatation room and more.
Nick designed and developed a cohesive toolkit of logos, motifs and graphic elements all inspired by the bold and expressive nature at the core of Feel House. The toolkit was used for collateral across the space including window vinyls, menus, signage and more resulting in a identity that would be used throughout future Feel Houses to come.