Client:
To launch the new Mickey & Friends brand campaign, MIRL (Mickey In Real Life), Disney revived House of Mouse - a pop-up social club to bring creative minds together in a one-night-only celebration of artistic innovation filled with music, entertainment, and experiences. The global world tour kicked off in London and provided a young, expressive Gen Z audience with a fun and immersive space to unapologetically be themselves.
Headlining the tour is DJ Pee .Wee (AKA Anderson .Paak), who brought his infectious and engaging energy to both the stage and dance floor. Sinead Harnett was also a surprise special guest as she performed as an opener alongside DJ Sian Owen.
Nick concepted, art directed, designed and developed/executed all print graphics for the experience resulting in well over 100+ assets giving color and vibrance to party.